Online Courses on Business Model Innovation for Practitioners in SMEs

This article is published in the Journal of Business Models (2019), Vol. 7, No. 3.


We develop and evaluate five online courses (MOOCs) on business model innovation, tailored to small and medium sized enterprises (SMEs). Six design principles are found for such courses: regarding type and form of learning contents; time investments from participants; practical examples and tools; integration with daily practice; and participative learning.


Business model innovation; Online learning; MOOC


de Reuver, M., Cligge, M., and Haaker, T. (2019), Online courses on business model innovation for practitioners in SMEs, Vol. 7, No. 3, pp. 13-24


This publication was developed within the project `Regeling open en online hoger onderwijs’ of the Dutch Ministry of Education, Culture and Science, guided by SURF ( The course development received part of its funding from the European Community’s Horizon 2020 Program (2014–2020) under grant agreement 645791. The content herein reflects only the authors’ view. The European Commission is not responsible for any use that may be made of the information it contains. We thank the other course team members Harry Bouwman, Gudo Reekers, Stephan Kool, Thea Dullemans and Johannetta Gordijn for invaluable contributions to the courses. We also thank our colleagues from the H2020 ENVISION project. An earlier version of this paper was presented to Open Education Global Conference 2018, and we thank the reviewers and audience for helpful comments.


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