Posts tagged journal

Online Courses on Business Model Innovation for Practitioners in SMEs

This article is published in the Journal of Business Models (2019), Vol. 7, No. 3.


We develop and evaluate five online courses (MOOCs) on business model innovation, tailored to small and medium sized enterprises (SMEs). Six design principles are found for such courses: regarding type and form of learning contents; time investments from participants; practical examples and tools; integration with daily practice; and participative learning.


Business model innovation; Online learning; MOOC


de Reuver, M., Cligge, M., and Haaker, T. (2019), Online courses on business model innovation for practitioners in SMEs, Vol. 7, No. 3, pp. 13-24


This publication was developed within the project `Regeling open en online hoger onderwijs’ of the Dutch Ministry of Education, Culture and Science, guided by SURF ( The course development received part of its funding from the European Community’s Horizon 2020 Program (2014–2020) under grant agreement 645791. The content herein reflects only the authors’ view. The European Commission is not responsible for any use that may be made of the information it contains. We thank the other course team members Harry Bouwman, Gudo Reekers, Stephan Kool, Thea Dullemans and Johannetta Gordijn for invaluable contributions to the courses. We also thank our colleagues from the H2020 ENVISION project. An earlier version of this paper was presented to Open Education Global Conference 2018, and we thank the reviewers and audience for helpful comments.


MOOCs and their Effect on the Institution

Paper was published in journal Foro de Educación.


Four years after the introduction of MOOCs – which were proclaimed to be «the end of education as we know it» in 2012 – the role and effect of these free, online courses is becoming clearer. The online means of delivery to the heterogeneous audiences of MOOCs have enabled and compelled instructors and course teams to develop innovative and flexible learning materials. We can analyse the data on the study behaviour of learners to identify which course elements are effective. In addition, the integration of elements of MOOCs in campus education has resulted in promising outcomes and positive reactions from both students and teachers. On the level of the institution, we also see the effect of MOOCs: ranging from new possibilities in communication and branding, to new needs for faculty development and the support organisation. Furthermore, MOOCs play a role in the unbundling of education, e.g. the learning experience and the assessment tasks now can be uncoupled and may be delivered by different institutions and by different means: the learning experience may be in the form of a MOOC and the assessment may be a written exam at an institution.


Kiers, J. (2016). MOOCs and their Effect on the Institution: Experiences in Course Design, Delivery and Evaluation; Research; Faculty Development; Unbundling and Credits for MOOCs. Foro de Educación, 14(21), 133-149. doi:

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